Kalm Insight Ltd logo
Full Service
Market Research

We don’t use off the shelf packages; we examine your unique requirements and tailor a bespoke approach that will answer your objectives, needs and delivery of insights. Whether it’s qualitative, quantitative or a combination we’ll design the best methodology for a successful project.

Our Services
Quantitative
When you want to measure with statistically sound sample sizes.
  • Face to Face
  • Online
  • Hall tests/Central Location Tests
  • Awareness, Brand and Communications trackers
  • Street Interviews
  • In home
Qualitative
When you want a more in-depth exploratory view.
  • Focus Groups
  • In Depth Interviews
  • Accompanied Shops
  • Group Workshops
  • Ethnographic work
Our Areas of Expertise
When you want to measure with statistically sound sample sizes.
  • Product Testing
  • Concept and NPD Research
  • Packaging Research
  • Brand Equity and Awareness Tracking
  • Usage & Attitude Studies
  • Employee & Customer Satisfaction Surveys
  • Advertising Pre-Tests & Communications Tracking
Our Experience
We’ve spoken to most audiences from kids to octogenarians, the general public to neuro surgeons, teachers to refuse collectors, Gourmet Chefs to Fast Food providers; whoever you want to reach we talk to them in their language. Here are some recent markets we’ve worked in:
Drinks (Soft & Alcoholic)
Soft drinks to alcoholic drinks; with the public and on and off trade retailers.
Food & Ingredients
Ready made meals to organic ingredients; with Food Service professionals and the final consumer.
Education
Education; both students and professionals in Pre-16 and Higher Education.
Toys & Leisure
Toys & Leisure markets; with kids, teens, parents and users.
DIY & Gardening
DIY and Gardening equipment; with users and retailers both in the UK and abroad.
Plus many more...
We have experience across a wide range of businesses, maybe we can help yours.
Our Clients
From local authorities, small independents to blue-chip UK companies and global players.
Some recent clients have included:
AG Barr
Briggs & Stratton logo
Briggs & Stratton
Pukka Pies logo
Pukka Pies
Leap Frog logo
Leapfrog
Vtech logo
Vtech
Sheffield Hallam University lgo
Sheffield Hallam University
Zeiss logo
ZEISS Vision Care
Notts TV
Derbyshire County Council logo
Derbyshire County Council
Need to discuss your Market Research needs?

Our role is to start a conversation between you and your customers.
We talk to people, we listen to people.

Short on internal resource?
Project Support People & Plant
Need external expertise?
Full Service People & Plant
Need some guidance?
Advisory Service People & Plant
Kalm Insight Ltd logo
Kalm Insight Limited
Email: ally@kalminsight.com
Tel: +44 (0)115 9624716
Mobile: +44 (0)7714 154703
Privacy Policy
© 2026 Kalm Insight Ltd. All Rights Reserved.
Kalm Insight Ltd is a company registered in England and Wales.
Company Registration Number: 11292897
VAT Registration Number: 294911375
Registered Address: Northgate House, North Gate, New Basford, Nottingham NG7 7BQ
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