Kalm Insight Ltd logo
Kalm Insight Ltd logo
About Us

Kalm Insight Ltd was established by Ally Armitstead following more than 20 years of experience in the market research world, including a number of Director roles.

Having delivered presentations at board level for numerous blue-chip companies, presented at the ESOMAR conference and presented on TV in a professional research capacity, delivering meaningful and actionable insights and results to your team is our focus.

Having trained as a quantitative research professional before immersing in the qualitative side of the sector, expertise and experience gained ensures a full horizon of research approaches are considered; whether it’s qualitative or quantitative (or often a combination of both) we will design and deliver the most cost-effective research solutions.

Let’s start the conversation; be it a few words of clarification on possible options – likely costs, optimum methodologies or a full proposal, contact us and we’ll answer your questions and no doubt raise a few ourselves.

It’s all about asking the right questions; you of us and us of your needs and budgets.

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We talk to people, we listen to people.

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Kalm Insight Ltd logo
Kalm Insight Limited
Email: ally@kalminsight.com
Tel: +44 (0)115 9624716
Mobile: +44 (0)7714 154703
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© 2026 Kalm Insight Ltd. All Rights Reserved.
Kalm Insight Ltd is a company registered in England and Wales.
Company Registration Number: 11292897
VAT Registration Number: 294911375
Registered Address: Northgate House, North Gate, New Basford, Nottingham NG7 7BQ
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