
Kalm Insight Ltd was established by Ally Armitstead following more than 20 years of experience in the market research world, including a number of Director roles.

Having delivered presentations at board level for numerous blue-chip companies, presented at the ESOMAR conference and presented on TV in a professional research capacity, delivering meaningful and actionable insights and results to your team is our focus.
Having trained as a quantitative research professional before immersing in the qualitative side of the sector, expertise and experience gained ensures a full horizon of research approaches are considered; whether it’s qualitative or quantitative (or often a combination of both) we will design and deliver the most cost-effective research solutions.
Let’s start the conversation; be it a few words of clarification on possible options – likely costs, optimum methodologies or a full proposal, contact us and we’ll answer your questions and no doubt raise a few ourselves.
It’s all about asking the right questions; you of us and us of your needs and budgets.
Our role is to start a conversation between you and your customers.
We talk to people, we listen to people.
